Our Story
Good Honest is a wholesale bakery built on traditional artisan methods, made to scale. We’ve spent over 10 years crafting quality baked goods for cafés, hospitality venues, and food service partners across the country.
We supply freshly baked products to our local Christchurch customers with reliable deliveries six days a week, alongside a frozen range distributed nationwide through food service partners. Whether fresh or frozen, every product reflects our commitment to consistency, quality, and honest baking.
Honest Ingredients, Better Taste
We use real ingredients, including New Zealand butter, because better inputs create baked goods that taste richer, fresher, and genuinely homemade.
Artisan Quality You Can Rely On
Every product is made using traditional baking methods by skilled bakers, delivering the look, texture, and flavour people expect from artisan baking, with the consistency they come back for.
Made With Care, Not Compromise
We never cut costs by using cheap substitutes or shortcuts, because quality baking should feel good to eat and good to serve.
The Good Honest Difference
At the heart of Good Honest is a skilled team of bakers who genuinely care about what they create. Our products are made using traditional artisan methods and real ingredients, including New Zealand butter - never margarine.
We believe that good baking starts with doing things properly. The result is baked goods that look and taste homemade, with the consistency and reliability required at scale.
Meet The Team
From our admin and sales team to our skilled bakers and delivery drivers, every person at Good Honest plays a part in crafting and delivering premium artisan baking every day.
Steve Reeves
Owner / Director
Originally from Canterbury Steve returned home after 14 years overseas.
He was looking for a local Canterbury based business with a difference that was people focused and
Good Honest was a standout. With the challenges of COVID he stepped in to run the business on a
day-to-day basis.
He enjoys working with the Good Honest team of 38 staff and growing the business nationally.
Emma Bunting
Projects
Emma has worked in the FMCG industry for over 20 years, owning and operating her own businessin the Marlborough/Nelson area for a number of those years.After returning home to Christchurch and starting a family, Emma joined the Good Honest team in2020 helping with Sales and Operations. Spare time for Emma is spent with the family, out in the boat or out on adventures.
Jaime Penei
Canterbury Sales Rep
Jaime has over 20 years of experience working in hospitality throughout Christchurch. As part of the Good Honest family she has been hands on in the Bakery. Now in the sales team, Jaime looks after our local Canterbury market. In her spare time she can be found at the beach through the summer months surfing with her kids, as well as enjoying quality time with family and friends.
Ruby Arnold
Sales & Marketing Support
Fresh out of university, Ruby is excited to step into the Sales and Marketing Support role. Ruby is a big foodie at heart and likes exploring Christchurch’s growing food scene and trying out new recipes in the kitchen. Outside of work, she enjoys staying active with netball and spin classes as well as spending time with family and friends.
Eden Toone
Customer Services
Eden is new to the food service industry and excited to bring fresh energy to the team. Outside of work Eden enjoys shopping, exploring new restaurants and spending quality time with friends and family. When she’s not out and about, Eden can usually be found hanging out with her two dogs, Alfie and Millie.
Olivia Mason
Assistant Floor Manager
Olivia is our dedicated Assistant Floor Manager for the bakery. She has over 14 years of experience, with many of those years spent in multiple supermarket bakeries. Before stepping into baking, Olivia spent 10 years as a dairy farmer. Outside of work, Olivia keeps busy horse riding, mountain biking, and spending time in the garden, where she grows peonies for export
Mark Paintin
Floor Manager
Mark is our talented Floor Manager, bringing over 27 years of baking experience to the team. He kicked off his baking career by completing his apprenticeship at Sugar & Spice Patisserie in Kaiapoi, followed by a plant baking apprenticeship with Goodman Fielder in Christchurch. As if that wasn't enough, Mark is also a qualified heavy-duty diesel mechanic. When he's not keeping the bakery running smoothly, Mark enjoys photography and mountain biking, but his real happy place is the speedway. For Mark, baking isn't just a job - it's a passion.