Good Honest Bakery Logo

The Honest Truth

We bake the good, honest way using traditional methods, real ingredients, and tried-and-true recipes passed down generations.

Everything is crafted with passion, patience and baker’s instinct; each delicious item a perfectly imperfect tribute to the hands and heart that created it.

A collection of Good Honest breads

We bake the good, honest way using traditional methods, real ingredients, and tried-and-true recipes passed down generations.

Everything is crafted with passion, patience and baker’s instinct; each delicious item a perfectly imperfect tribute to the hands and heart that created it.

But you already know real baking is where the goodness is.

We make it so you’ll never compromise on serving anything but the best again.

Good Honest.
It’s baking as it should be.

CroissantDanishBreadPretezelChocolate croissant

Good in.

Good out.

There comes a point in business,

yours and ours,

when we have to make a call:

Are we going to make it....?

Or

Make it good?

Cracked eggs on a benchA carton of eggsA man cracking an egg

We choose the latter, every time.

You have to put the best in to get the best out so there’s only room for quality, real ingredients in our kitchen, like pure New Zealand butter, all wheat flours, eggs and milk. We care about quality as much as you do and the result is baking that is honestly, so good!

Crafted the artisan way.

For over 10 years, it’s been our greatest pleasure to send damn good baking out into the world.

A man sprinkling flour

To do this, we bake the good,
honest way using.

Tried-and-true recipes.
A man kneading dough
A egg cracked on flour
Real ingredients.
Traditional Methods.
A loaf of cobb bread

Everything is crafted with passion, patience and baker’s instinct; each delicious item a perfectly imperfect tribute to the hands and heart that created it.

A selection of Good Honest breads

We are artisans at scale.

You know real baking is where the goodness is. With Good Honest, you’ll never compromise on serving your customers anything but the best again, no matter your supply demands.
Our large team of talented bakers bring their skill to the bakery floor everyday so we can supply hospitality and grocery businesses, and their customers with premium artisan baking.
No matter the order, we deliver the same excellent standard every time, on time and in full. We’re the perfect partner for growing restaurants and cafés building their reputation on serving the best.

However you need it.

For the past decade, we’ve explored and experimented in the kitchen to answer the wide and varied calls of trends and tastes.

Today, we’ve honed a range of artisan baked goods (breads, buns and bagels) and goodies (pastries, slices and scones, muffins and macarons) to satisfy any menu. But like you we’re creative too, so if you have a dream dish that needs something special, we’d love to work with you to adapt an existing recipe or cook up something entirely new.

However you need it.

For the past decade, we’ve explored and experimented in the kitchen to answer the wide and varied calls of trends and tastes.

Today, we’ve honed a range of artisan baked goods (breads, buns and bagels) and goodies (pastries, slices and scones, muffins and macarons) to satisfy any menu. But like you we’re creative too, so if you have a dream dish that needs something special, we’d love to work with you to adapt an existing recipe or cook up something entirely new.

A man clapping flour over dough

People are our finest
ingredient.

Our large team of talented bakers and chefs bring their skill to the bakery floor every day so we can supply hospitality and grocery businesses, and their customers with premium artisan baking.

People are our finest
ingredient.

Our large team of talented bakers and chefs bring their skill to the bakery floor every day so we can supply hospitality and grocery businesses, and their customers with premium artisan baking.

Jaime Penei
Canterbury Sales Rep
Good Honest Member

Jaime has over 20 years of experience working in hospitality throughout Christchurch. As part of the Good Honest family she has been hands on in the Bakery. Now in the sales team, Jaime looks after our local Canterbury market. In her spare time she can be found at the beach through the summer months surfing with her kids, as well as enjoying quality time with family and friends. 

Emma Bunting
Projects
Good Honest Member

Emma has worked in the FMCG industry for over 20 years, owning and operating her own business
in the Marlborough/Nelson area for a number of those years.
After returning home to Christchurch and starting a family, Emma joined the Good Honest team in
2020 helping with Sales and Operations. 
Spare time for Emma is spent with the family, out in the boat or out on adventures.

‍Darryl Pearce
Production Manager
Good Honest Member

Darryl has been in the Baking industry in New Zealand and Australia for over 37 years, in this time he has been covering all aspects of the trade from Research and Development through to QSR Sales.
He currently looks after the Production team and day-to-day running of the Production side of the business.
He spends most of his weekends with his classic cars, his adult children and two small grandchildren.

‍Jo Hempseed
Key Accounts Manager
Good Honest Member

Jo has been working in the hospitality industry and has some “good honest” experience behind her!
She has been a chef, in hospitality management, set up venues, opened New Zealand's first plant-based brewery and she even helped make NZ's first carbon zero beer. 
Oh, she's also a national food judge - what doesn't she do?!?
So - everyone meet Jo - she's the newest to join our growing team at Good Honest Products.

Stephen Reeves
Owner/Director
Good Honest Member

Originally from Canterbury Steve returned home after 14 years overseas.
He was looking for a local Canterbury based business with a difference that was people focused and
Good Honest was a standout. With the challenges of COVID he stepped in to run the business on a
day-to-day basis.
He enjoys working with the Good Honest team of 38 staff and growing the business nationally.
In his spare time, he enjoys mountain biking, kayaking and walks with his two dogs - Sam and Oscar.

From baking the perfect sourdough to getting the goods in the van and out our doors, our people put their hearts into what they do. They are good honest people, reliable and passionate about quality baking. It’s good to have people that go the extra mile and get stuck in for our customers.